Hola, future collaborators and industry leaders! You’ve landed in Spain, perhaps started a new role, or are actively looking for that next big career move. You’ve polished your LinkedIn (thanks to our last chat, right?!), but now what? For many of us, the idea of “networking” can conjure images of awkward cocktail parties and forced conversations. And when you add the layer of being an expat in a new country like Spain, with its unique cultural rhythms, it can feel even more daunting. But trust me, building a strong professional network here isn’t just beneficial; it’s absolutely vital for growth, opportunities, and truly feeling integrated. From my own experiences in Sydney and now Barcelona, I’ve learned that while the core principles of networking are universal, the execution in Spain has its own charming nuances. Let’s explore how to genuinely connect and thrive.
Beyond the Screen: The Power of In-Person Encounters
While digital platforms are fantastic for initial research and keeping in touch, Spain, much like many European countries, places a significant emphasis on face-to-face interactions and building personal rapport. Don’t underestimate the power of showing up!
Start by exploring expat communities and professional groups. Platforms like Meetup and InterNations often host dedicated business networking events, specific industry meetups, or even casual “coffee and chat” sessions that can lead to valuable connections. I’ve found that these groups are often a warmer entry point, as everyone is usually in a similar boat, eager to connect.
Beyond expat bubbles, dive into the local scene. Look for industry-specific conferences, seminars, or trade shows in your field. Barcelona, for instance, is a hub for tech and innovation, hosting events like Mobile World Congress, but there are countless smaller, specialized gatherings throughout the year. Even if you’re not speaking fluent Spanish yet, attending these events shows initiative and allows you to observe, learn, and identify key players. Many Chambers of Commerce (like the British Chamber, American Chamber, or German Chamber) have active chapters in major Spanish cities and regularly organize professional events designed to foster business connections between international and local companies. Don’t shy away from university alumni events if you have a relevant alma mater – these can be surprisingly strong networks.
Understanding the Spanish Way: Building “Confianza”
This is where the magic (and sometimes the initial confusion!) of Spanish networking lies. In Spain, professional relationships often grow out of personal trust and familiarity, or “confianza”. It’s less about a quick exchange of business cards and more about building a genuine connection. Don’t expect to jump straight into a sales pitch or a job application. The first few interactions might be purely social – perhaps a casual coffee (a “café con leche” chat!) or an “after-work” drink (a “caña” is often involved!).
Be patient. Relationships build over time, sometimes over several informal meetups before any direct business talk happens. Show genuine interest in the other person, their background, and their perspective. Politeness, warmth, and a willingness to share a bit about yourself (outside of just work) are highly valued. Punctuality is appreciated, but don’t be thrown off if a meeting starts a few minutes late – flexibility is part of the charm. And while English is spoken in many international circles, making an effort with basic Spanish phrases, even just “Hola,” “Gracias,” and “Encantado/a” (Nice to meet you), goes a long way in showing respect for the local culture.
Strategic Digital Reinforcement: Beyond the Initial Handshake
Even in a culture that values in-person contact, digital tools play a crucial role in reinforcing and expanding your network. LinkedIn remains your powerful ally here, but use it strategically.
- Pre-Event Research: Before attending a networking event, check out the attendee list (if available) or research the speakers. Knowing a bit about who you’re meeting can spark more meaningful conversations.
- Post-Event Follow up: This is critical! After a positive interaction, send a personalized LinkedIn connection request. Reference something specific you discussed – a shared interest, a point made in a presentation, or a mutual contact. This makes your request stand out from generic ones.
- Active Engagement: Don’t just connect and forget. Engage with content shared by your new connections or by companies you admire in Spain. Comment thoughtfully, share relevant articles, and demonstrate your expertise. This keeps you top-of-mind and visible within your network.
- Join Local Groups: Seek out LinkedIn groups or even professional Facebook groups specific to your industry or profession within Spain. These can be excellent sources of information, job postings, and further connection opportunities.
Remember, networking is a two-way street. It’s not just about what you can get, but what you can give. Share your unique insights from your background and previous experiences. Offer to make introductions, share articles, or simply be a sounding board. Authenticity and generosity in networking truly stand out, especially as an expat building new bridges in a vibrant new country. Building these professional connections takes time and effort, but the rewards—in terms of career opportunities, personal growth, and a deeper sense of belonging—are absolutely worth it.
What’s been your most successful networking strategy in Spain so far? Or what’s one challenge you’re hoping to overcome? I’m eager to hear your stories!